Packaging Optimization Project: Class 11d Says “Thank You”

As is customary with every 11th-grade class, Principal and math teacher Björn Gemmer conducted a packaging optimization project with his current 11th-grade class. This time, they took a close look at a product from the ESN brand, examining the dimensions of one of its popular whey products. ESN, along with the More Nutrition brand, is part of The Quality Group. The company focuses on “premium products for health, enjoyment, and performance.”

Leon, Piet, Hessein, and Rebecca investigated whether, in the case of the selected item, not only the product but also the packaging could impress with top-notch qualities. The focus was on reducing material usage, which could lead to lower costs and a better sustainability record due to reduced amounts of plastic packaging. Their take: There’s still room for improvement.

This statement was supported by detailed calculations that were attached to the letter to ESN. Although it took several weeks to receive a response, it was unusually accommodating. Employee Sina Frömberg expressed her sincere thanks and explained in detail that, due to various regulations and provisions, packaging that may appear “too large” can nevertheless comply with the rules and may even be necessary in its current form. She also noted that consumer acceptance is an important factor. Sina Frömberg explained all these aspects in detail.

 

Packaging Technology Degree Program

At the same time, the contact person suggested that anyone with a deeper interest in the topic as a whole might want to look into the Packaging Technology and Sustainability degree program in Leipzig. — It’s a complex topic, then, one that, as such, may not yet have entered the consciousness of consumers.

By the way, the students were also delighted to receive a box filled to the brim with numerous ESN products, which, as expected, were very well received. Of course, we had to take a group photo as a thank-you!
In any case, the class and math teacher Björn Gemmer would like to say a big thank you for the nice surprise and the kind feedback on the Steinmühle’s activities!