{"id":95138,"date":"2026-09-20T12:41:17","date_gmt":"2026-09-20T10:41:17","guid":{"rendered":"https:\/\/steinmuehle.de\/blog\/2026\/09\/20\/powi-plus-un-apercu-de-lecosysteme-des-start-ups-a-marbourg\/"},"modified":"2026-09-20T12:43:35","modified_gmt":"2026-09-20T10:43:35","slug":"powi-plus-un-apercu-de-lecosysteme-des-start-ups-a-marbourg","status":"publish","type":"post","link":"https:\/\/steinmuehle.de\/fr\/blog\/2026\/09\/20\/powi-plus-un-apercu-de-lecosysteme-des-start-ups-a-marbourg\/","title":{"rendered":"PoWi Plus : un aper\u00e7u de l’\u00e9cosyst\u00e8me des start-ups de Marbourg, accompagn\u00e9 de pr\u00e9cieux conseils pratiques"},"content":{"rendered":"

Pendant plusieurs semaines, les participants au cours \u00ab Powi Plus \u00bb se sont pench\u00e9s sur les innovations et ont d\u00e9velopp\u00e9 des id\u00e9es de produits qui n’existent pas encore sur le march\u00e9. Ces innovations concernaient diff\u00e9rents secteurs, tels que la technologie alimentaire, le secteur de la sant\u00e9, l\u2019industrie cosm\u00e9tique et le secteur du fitness. \u00c0 l\u2019initiative du pr\u00e9sident de l\u2019universit\u00e9 de Marbourg, le professeur Thomas Nauss, la professeure Vivien Procher, accompagn\u00e9e de plusieurs collaborateurs de MAFEX (Centre pour l\u2019entrepreneuriat et l\u2019innovation), afin d\u2019accompagner les \u00e9l\u00e8ves de PoWi Plus dans la pr\u00e9paration et la pr\u00e9sentation d\u2019un pitch professionnel (nous en avions rendu compte le 1er juillet). <\/p>\n

Apr\u00e8s les vacances d’\u00e9t\u00e9, les \u00e9l\u00e8ves du cours \u00ab PoWi Plus \u00bb, accompagn\u00e9s d’un autre groupe du cours \u00ab PoWi \u00bb, ont effectu\u00e9 une sortie p\u00e9dagogique au Lokschuppen de Marbourg, o\u00f9 ils ont pu d\u00e9couvrir l’\u00e9cosyst\u00e8me des start-ups de Marbourg.<\/p>\n

Gunther Schneider (PDG de Schneider GmbH Co. KG et fondateur du Lokschuppen) a expliqu\u00e9, lors d’une pr\u00e9sentation captivante, ce qui fait le succ\u00e8s d’un cr\u00e9ateur d’entreprise.<\/p>\n

 <\/p>\n

\u00ab Qualit\u00e9 principale : l’agitation \u00bb<\/strong><\/p>\n

Il a cit\u00e9 \u00ab l’agitation \u00bb comme qualit\u00e9 primordiale. Il faut \u00eatre anim\u00e9 par la question suivante : \u00ab Comment peut-on faire mieux ? \u00bb <\/p>\n

Une autre diapositive portait le titre \u00ab Know your shit \u00bb. Selon M. Schneider, l\u2019innovation commence par la connaissance ; ce n\u2019est qu\u2019ainsi qu\u2019il est possible d\u2019\u00e9valuer la pertinence sur le march\u00e9 et de cr\u00e9er une v\u00e9ritable valeur ajout\u00e9e. <\/p>\n

La v\u00e9ritable innovation consiste \u00e0 essayer de comprendre o\u00f9 le client souhaite se trouver dans cinq ans. Schneider a alors cit\u00e9 Henry Ford, ce qui a permis d’illustrer son propos : <\/p>\n

\u00ab Si j\u2019avais demand\u00e9 aux gens ce qu\u2019ils voulaient, ils auraient r\u00e9pondu : des chevaux plus rapides. \u00bb (Henry Ford)<\/p>\n

Il faut penser \u00e0 ce que personne n’a encore pens\u00e9.<\/p>\n

 <\/p>\n

\u00ab Avoir des id\u00e9es et, surtout, les mener \u00e0 bien \u00bb<\/strong><\/p>\n

Une autre diapositive portait le titre suivant : \u00ab Une bonne id\u00e9e ne suffit pas, il faut la mener \u00e0 bien. \u00bb<\/p>\n

L\u00e0 encore, il a utilis\u00e9 une citation pertinente pour illustrer son propos, ce qui met en \u00e9vidence la pers\u00e9v\u00e9rance n\u00e9cessaire :<\/p>\n

\u00ab Ne me jugez pas \u00e0 l\u2019aune de mes succ\u00e8s, mais \u00e0 celle du nombre de fois o\u00f9 je suis tomb\u00e9 et o\u00f9 je me suis relev\u00e9. \u00bb (Nelson Mandela)<\/p>\n

 <\/p>\n

\u00ab Changez avant d’y \u00eatre contraint \u00bb<\/strong><\/p>\n

Pour Gunter Schneider, l’innovation est une question d’\u00e9tat d’esprit, c’est la recherche constante de l’am\u00e9lioration. \u00ab Changez avant d’y \u00eatre contraint. \u00bb <\/p>\n

Au sujet du concept du \u00ab Lokschuppen \u00bb, il a expliqu\u00e9 que ce lieu \u00e9tait autrefois un n\u0153ud ferroviaire. Il est d\u00e9sormais destin\u00e9 \u00e0 devenir un lieu de rencontre pour les personnes innovantes qui souhaitent am\u00e9liorer le monde. <\/p>\n

L’intervention de Gunter Schneider a \u00e9t\u00e9 suivie par celle de l’\u00e9quipe de Lovedis, qui a pr\u00e9sent\u00e9 son concept visant \u00e0 mettre en relation les cr\u00e9ateurs d’entreprise avec des clients existants.<\/p>\n

 <\/p>\n

\u00ab Trouvez un probl\u00e8me qui est vraiment p\u00e9nible \u00bb<\/strong><\/p>\n

L’apr\u00e8s-midi s’est achev\u00e9 sur les id\u00e9es passionnantes de Dirk Rudolf (fondateur de Direkt\u00fcberweisung).<\/p>\n

Ses premi\u00e8res id\u00e9es d’entrepreneur ont vu le jour \u00e0 la fin des ann\u00e9es 90, alors qu’il \u00e9tait un \u00e9l\u00e8ve en difficult\u00e9 et qu’Internet \u00e9tait encore un v\u00e9ritable terrain inconnu : il a lanc\u00e9 une plateforme d’aide aux devoirs pour les \u00e9l\u00e8ves, qui a connu un succ\u00e8s imm\u00e9diat. Puis, en 2003, alors que les achats en ligne gagnaient en popularit\u00e9, il a cr\u00e9\u00e9 une entreprise sp\u00e9cialis\u00e9e dans les virements directs, qu\u2019il a ensuite vendue \u00e0 Klarna. Depuis, il a fond\u00e9 d\u2019autres entreprises, qu\u2019il a toutefois toujours revendues, car de nouvelles id\u00e9es lui venaient \u00e0 l\u2019esprit pour lancer d\u2019autres innovations. <\/p>\n

Il nous a donn\u00e9 les conseils suivants :<\/p>\n

\u00ab Cherchez un probl\u00e8me vraiment g\u00eanant et trouvez une solution pour l’am\u00e9liorer ! \u00bb<\/p>\n

La cr\u00e9ation d’une entreprise exige de l’assiduit\u00e9 et aussi un peu de chance, mais sans courage, rien ne fonctionne.<\/p>\n

 <\/p>\n

\"\"\"\"\"\"\"\"\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Pendant plusieurs semaines, les participants au cours \u00ab Powi Plus \u00bb se sont pench\u00e9s sur les innovations et ont d\u00e9velopp\u00e9 des id\u00e9es de produits qui n’existent pas encore sur le march\u00e9. 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